Jan 30, 2018. Dec 30, 2019. This list of mobile app distribution platforms includes digital distribution platforms that are intended to provide mobile apps to mobile devices.For information on each mobile platform and its market share see the operating systems section of the mobile operating system and smartphone.A comparison of development capabilities of each mobile platform can be found. Aug 15, 2020.
Where Categories Are Displayed
You can assign two categories to your app — a primary and a secondary category. The primary category you select is particularly important for your app’s discoverability on the App Store. This will be the category in which the app appears when users browse the App Store or filter search results, and it determines placement on the Apps tab or Games tab on the App Store for iPhone and iPad.
For Mac apps, the primary category you select is also the category in which the app appears when users browse the Mac App Store or filter search results, and it determines placement in the Categories tab on the Mac App Store in macOS 10.14 or later.
Choosing a Primary Category
Let’s say you have a photo-sharing social networking app. For the App Store, you could choose either Photo & Video or Social Networking as your primary category. To decide which category will best serve your app, consider the following:
Your app’s purpose. Your primary category should be the one that best describes the main function or subject matter of your app.
Where users naturally look for an app like yours. Understanding your audience will help you identify the category in which they will likely look for your app. Will they consider your app to be more of a social network app or a photography app?
Which categories contain the same type of apps as yours. Research how similar apps are categorized — users may already know to visit these categories to find this type of app.
Make sure that the category you choose accurately reflects your app’s core experience. Choosing categories that are not appropriate for your app is against the App Store Review Guidelines.
Special Cases
Apps for Kids If you have an app designed for kids ages 11 and under, select the Made for Kids checkbox in App Store Connect and choose an appropriate age band (5 and under, 6–8, or 9–11). Your app must comply with the App Review Guidelines for Kids apps and will go through review to be approved for the Kids category on the App Store In addition to the Kids category, your app can be discovered in another primary and secondary category (for example: Games, Entertainment, or Education). For more details, see Building Apps for Kids.
Games If your app is a game, you can choose up to two Games subcategories. Users can find your app by browsing the subcategories on the App Store and in the Games subcategory charts. If you don’t know which subcategory best suits your game, research the types of games in each before making your selection.
Stickers On the App Store for iMessage, you can assign your sticker pack app to a category called Stickers, or to another primary category that best describes your app. If you use the Stickers category, you can also select a Stickers subcategory. Standalone sticker pack apps are not displayed in categories on the App Store for iPhone and iPad — they are discoverable only in search results. Categories for iOS app with iMessage extensions are taken from the iOS app and are used on the App Store for iPhone, iPad, and iMessage. For more details, see iMessage Apps and Stickers.
Compare Categories
Explore and compare categories to see which best describes your app.
Books
Apps that provide extensive interactivity for content that is traditionally offered in printed form. If you are planning a more traditional reading experience, you may want to look at publishing an iBook instead.
For example: stories, comics, eReaders, coffee table books, graphic novels.
Business
Apps that assist with running a business or provide a means to collaborate, edit, or share content.
For example: document management (PDFs, scanning, file viewing/editing), VoIP telephony, dictation, remote desktop, job search resources, customer resource management, collaboration, enterprise resource planning, point of sale.
Developer Tools
Apps that provide tools for app development, management, and distribution.
For example: coding, testing, debugging, workflow management, text and code editing.
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Education
Apps that provide an interactive learning experience on a specific skill or subject.
For example: arithmetic, alphabet, writing, early learning and special education, solar system, vocabulary, colors, language learning, standardized test prep, geography, school portals, pet training, astronomy, crafts.
Entertainment
Apps that are interactive and designed to entertain and inform the user, and which contain audio, visual, or other content.
For example: television, movies, second screens, fan clubs, theatre, ringtones, voice manipulation, ticketing services, art creation.
Finance
Apps that perform financial transactions or assist the user with business or personal financial matters.
For example: personal financial management, mobile banking, investment, bill reminders, budgets, debt management, tax, small business finance, insurance.
Food & Drink
Apps that provide recommendations, instruction, or critique related to the preparation, consumption, or review of food or beverages.
For example: recipe collections, cooking guides, restaurant reviews, celebrity chefs/recipes, dietary & food allergy, alcohol reviews, brewery guides, international cuisine.
Games
Apps that provide single or multiplayer interactive activities for entertainment purposes.
For example: action, adventure, board, card, family, music, puzzle, racing, role playing, simulation, sports, strategy.
Graphics & Design
Apps that provide tools for art, design, and graphics creation.
For example: vector graphic design, image editing, drawing and illustration.
Health & Fitness
Apps related to healthy living, including stress management, fitness, and recreational activities.
Apps relating to a general-interest subject matter or service.
For example: real estate, crafts, hobbies, parenting, fashion, home improvement.
Kids (iOS and iPadOS only)
Apps designed specifically for children ages 11 and under. Age-appropriate apps must be placed in one of three age bands based on their primary audience: 5 and under, 6–8, or 9–11.
For example: age-appropriate games, interactive stories, educational materials, magazines.
Magazines & Newspapers
Apps that offer auto-renewing subscriptions to magazine or newspaper content. Choose Magazines & Newspapers if you deliver content using an issue-based strategy or are producing interactive versions of a printed periodical.
For example: newspapers, magazines, other recurring periodicals.
Medical
Apps that are focused on medical education, information management, or health reference for patients or healthcare professionals.
For example: skeletal, muscular, anatomy, medical record-keeping, diseases, symptom reference, companion devices (blood pressure, pulse, and so on), health tracking.
Music
Apps that are for discovering, listening to, recording, performing, or composing music, and that are interactive in nature.
For example: music creation, radio, education, sound editing, music discovery, composition, lyric writing, band and recording artists, music videos and concerts, concert ticketing.
Apps that provide information to help a user travel to a physical location.
For example: driving assistance, walking assistance, topographical maps, maritime, pilot logs/assistance, oceanic tides, road atlas, fuel finders, public transit maps.
News
Apps that provide information about current events or developments in areas of interest such as politics, entertainment, business, science, technology, and so on. Choose News if your app serves content via newsreader or digest format, or if your app is for a digital-first or broadcast-first media outlet with frequent content updates.
For example: television, video, radio, or online news outlets or programs, RSS readers.
Photo & Video
Apps that assist in capturing, editing, managing, storing, or sharing photos and videos.
For example: capture, editing, special effects, sharing, imaging, printing, greeting card creation, manuals.
Productivity
Apps that make a specific process or task more organized or efficient.
Apps that assist the user in accessing or retrieving information.
For example: atlas, dictionary, thesaurus, quotations, encyclopedia, general research, animals, law, religious, how-tos, politics.
Shopping
Apps that support the purchase of consumer goods or materially enhance the shopping experience.
For example: commerce, marketplace, coupon, product review, apps with Apple Pay.
Apps that connect people by means of text, voice, photo, or video. Apps that contribute to community development.
For example: interpersonal connections, text messaging, voice messaging, video communication, photo & video sharing, dating, blogs, special interest communities, companion apps for traditional social networking services.
Sports
Apps related to professional, amateur, collegiate, or recreational sporting activities.
For example: fantasy sports companions, college teams/conference, professional teams/leagues, athletes, score trackers, instruction, sports news.
Travel
Apps that assist the user with any aspect of travel, such as planning, purchasing, or tracking.
For example: flight tracking, multi-time clocks, city guides, hotel/rental car/air fare shopping, vacation planning, public transportation, travel rewards.
Utilities
Apps that enable the user to solve a problem or complete a specific task.
For example: calculators (standard, tip, financial), clocks, measurement, time, web browsing, flashlights, screen locks, bar code scanners, unit conversion tools, password management, remote controls.
Weather
Apps that provide forecasts, alerts, and information related to weather conditions.
For example: radar, forecast, storms, tides, severe weather, local weather.
Related
The Apple App Store and Google Play Store may have global recognition, but they aren’t the only app stores with the best free apps that farewell. For any app owner looking to launch their app, the Apple-Google hegemony forces them to pit their app against 2.1 million Android apps and 1.8 million iOS apps.
‘But, what’s the solution?’, you may ask. That’s why we've curated a list of best alternative app stores for iOS and Android apps where app owners can launch their apps.
Why go for an Alternative App Store?
We’d be lying if we said, every app store alternative can offer as profitable of a revenue share model as Google Play Store or the App Store. But third-party app stores do pay for downloads and often have more lucrative app deals than the two popular app stores.
Advantages of choosing an alternative to the Google Play Store and Apple App Store:
Besides rarely charging an app listing fee, alternative app stores can promote your app better by featuring it as an app of the day or offering advertising discounts to app owners.
Android app store alternatives can offer apps the coveted spot in the recommended apps list, which doesn’t make it to Google Play top ten charts.
Apple App Store alternatives are more profitable than Google and Apple app stores if app owners are offering localized apps that target specific countries.
Having explained the potential opportunities and benefits of third party apps stores in this list of app stores for app owners, we’ll take you through the best alternatives for iOS app stores, Android app stores, Chinese app stores, and many more different app stores.
Best iOS App Store Alternatives
Apple may have you fooled that its App Store is a one-stop destination for iOS apps, but iOS app owners have more options than they might think. These alternative iOS app stores not only charge lesser app store submission fees but also invest more in advertising your app than the Apple app store.
1. GetJar: App Stores for iphones
Founded in the year 2004 by Ilja Laurs, GetJar is an independent app store created by app developers for app developers as an app beta testing platform. The iOS app store alternative has over 0.85M apps available on the platform and bags investor backing from Accel Partners and Tiger Global Management.
To know more about this alternative app store click HERE
2. Appland: App Store for iOS Devices
Appland is the perfect iOS app store alternative if you’re trying to target end-users in international markets including Indonesia, Mexico, Oman, USA, Iran, El Salvador, Malaysia, Iraq, Bangladesh, Panama, Myanmar, Cambodia, Egypt, etc.
Appland lags a little with conceptual clarity in terms of distribution and revenue model but the app store support is extremely responsive, making it worthy of your consideration.
To know more about this alternative app store click HERE
3. TutuApp: iOS App Store Alternative
Who says App Stores can’t be an app? The alternative app store TutuApp boasts of over 300+ million users and multiple language support. The iOS app store alternative includes the cooperated SDK, easy app submission process, and support for different payment methods.
Looks interesting, right? Well, you can always check out our short guide on how you can install TutuApp on your device.
To know more about this alternative app store click HERE
4. AppValley: Best Alternative to Playstore
Just like TutuApp, we have AppValley next on our list of best iOS app store alternatives. AppValley provides its users with one of the largest selection of free content along with modified and unofficial content for iOS devices like iPhone and iPad. You can also go ahead and explore what else AppValley has to offer to its users.
To know more about this alternative app store click HERE
Best Android App Store Alternatives
Google Play store alone hosts millions of apps, which means app owners submitting an app on the Play Store have to compete with hundreds and thousands of competitor mobile apps released on an annual basis. Even then, not all Android apps are approved upon their first app submission.
App Store List Of Apps
But since Google follows the approach of an open app marketplace, Android app owners can use the policy to their benefit by submitting their app to the next best alternatives of Android app stores, as mentioned in the list below.
1. Amazon App Store: Android App Store Alternative
Everyone reeling from the industry buzz knows of Amazon’s e-commerce disruptions, including the latest expansion of its famous Cashierless AmazonGo stores. But what most (including app owners) forget is that this e-commerce giant also has an App Store that’s just as good as Google Play Store.
Released on March 22, 2011, the Amazon app store offers plenty of free and paid apps and exclusive gaming apps with a clean and easy to navigate interface. In fact, the Amazon app store even offers its own currency system to buy games and in-app purchases, making it a perfect alternative to the Google Play Store.
To know more about this alternative app store click HERE
2. SlideMe: An App Store for Android
SlideMe, a US-based Android mobile app store alternative, first made its debut in the year 2008 as a marketplace catering to different types of audience preferences. As SlideMe rightly puts it, 'one app store alone can't reach everyone and everywhere with the apps they want'.
It quickly rose to fame as the 2nd best app store alternative to the Google Play Store. The Android app store alternative also makes app security a priority as all applications on SlideME are scanned for viruses and exploits, including the Master-Key exploit before they are reviewed and approved by their editors.
To top it all, SlideMe has a robust community of app developers and advisors that help developers with code snippets, bug fixes, etc. and app owners with how to target, price and sell your application.
To know more about this alternative app store click HERE
3. 1Mobile: Alternative Android App Stores
Besides hosting a free marketplace of multiple mobile games, web apps, and even videos, 1Mobile makes app search for end users extremely simple. Meanwhile, developers can test out betas and free versions of paid apps on this Play Store alternative.
Once they meet the security criteria, they can publish their apps. And app owners need not worry about app promotions, 1Mobile has a built-in recommendation system that helps apps attract an audience as soon as they hit the marketplace.
To know more about this alternative app store click HERE
4. Aptoide: Google Play Alternate
Aptoide is one of those earliest Android app store alternatives that hosts 4-star and 5-star rated apps. Being an independent and open-source platform, Aptoide, an alternative to Play Store allows its users to discover a variety of Android apps with categories such as Local Top Downloads, Aptoide recommends, utility-based apps with separate categories such as Candy Day, Emoji Day, etc.
This makes it easier for end-users to search for category-based apps and offers app owners a more customized recommendation platform.
App Store Listing Best Practices
To know more about this alternative app store click HERE
5. AppBrain: Free App Stores for Android
Founded in the year 2009 by Mathijs Vogelzang in collaboration with a Zürich-based company called AppTornado, AppBrain is one of the most reliable Android app store alternatives for app owners. It has over 100 million monthly active users and 2 million daily installs. Its end-user demographic sprawls across 236 countries with over 70,000+ apps in their SDK.
The Google Play Store alternative adopts a very transparent app promotion model, offering Cost per install (CPI) pricing, non-incentivized user traffic, fraud detection algorithms, limits per app promotion campaign and per day, and user targeting by increasing or decreasing your CPI bid for maximum conversion.
Apart from this, app users are also offered the option to use various filters to find the specific apps they are looking for in AppBrain.
To know more about this alternative app store click HERE
Best Chinese App Store Alternatives
Ever since Google Play Store was banned in China, Chinese tech giants Tencent and Xiaomi, came up with their own Chinese app stores. This led to the rise of a third big app marketplace that caters to the world's biggest population and fastest-growing economy.
For app owners, this presents a whole new audience that’s yet untapped. The list below includes some of the top Chinese app stores that app owners can utilize.
1. MyApp: Chinese Android Apps Store
Holding about a quarter of the entire Chinese Android apps market, MyApp by Tencent is currently one of the biggest online app stores. The Chinese app store hosts a variety of certified apps and offers a unique customized experience to app developers, making it a booming platform for app owners.
Unlike other Western mobile app stores where the developers may not receive certifications, apps on MyApp are reviewed by the Copyright Protection Center of China after the app owners and app developers submit a Software Copyright Certificate.
To know more about this alternative app store click HERE
2. Baidu: Popular Chinese App Store
Baidu is China’s primary and the world's second-largest search engine right after Google. And just like Google, Baidu also has an app store along with various app development tools. One such great tool includes advertising the available apps in search engine results. The company has also launched an English version to draw English speaking app users.
To know more about this alternative app store click HERE
3. 360 Market: Top Chinese App Stores
360 Market has over 270 million mobile users, 455 million desktop users, 600 APK app files and more than 30 billion app downloads. And if that wasn’t enough, the Chinese app store has its own development program that offers anti-piracy protection to its developers. This way 360 Market isn’t just offering a huge app user audience to app owners/developers but also a robust firewall against app piracy.
To know more about this alternative app store click HERE
4. Oppo Software Store: Chinese App Stores Alternative
The Oppo Software Store, designed and developed by BBK Electronics, offers both mobile hardware as well as software to its users. The Chinese app store even has a dedicated OPPO Game Center that offers secure game downloads and massive game benefits.
The basic mobile app submission procedure in the Oppo app store signifies the submission process done via Software Copyright Certification.
To know more about this alternative app store click HERE
5. 91 Market: Alternative App Store
You may know Oppo as the selfie camera smartphone giant, but did you know they have a thriving app store marketplace too? As per the recent stats, 91 Market has over 50M+ app downloads, indicating its robust community of end-users. The Chinese app store hosts both iOS as well as Android applications, making it a stronger contender against Apple and Google app stores.
To know more about this alternative app store click HERE
Best Cross-Platform App Stores
A cross-platform alternative app store is a wholesome app ecosystem where app users can find applications for various operating systems such as Android, iOS, Windows, Symbian, etc.
Considering that app stores for Windows and Amazon cover a significant portion of the market (400,000 and 340,000 mobile apps), this list of alternative app stores can help app owners tap on that unexplored user base.
1. Opera Mobile Store: Cross-platform App Store Alternative
It’s been over two decades since Opera Mobile was launched and following its huge success, the company launched the Opera Mobile Store in 2011. Ever since the cross-platform app store alternative has hosted, more than 170,000 mobile apps supported by both Android and iOS devices. With over 105,000,000 visitors per month and 7500 devices supported, the Opera Mobile Store is a great choice for app developers to branch out to a broader user base.
To know more about this alternative app store click HERE
2. NexVa: Mobile App Store
NexVa is yet another applause-worthy multi-platform application store that provides various white label products and services for mobile operators, OEMs, and organizations from different business verticals. this is the perfect mobile app store.
Many users favor this third-party app store working with affiliates to drive traffic through CPI and advertising practices. Every mobile application mentioned in this online store provides information like ratings, screenshots, app descriptions, reviews, and supported platforms.
To know more about this alternative app store click HERE
3. Appszoom: Top Cross-platform App store
Appszoom, another app store that is almost decade-old and is known to test thousands of apps on a yearly basis and deliver an improved UX (User Experience) while making sure the apps are protected from different types of malware. As for the statistics, the cross-platform app store alternative has over 4M+ monthly users active on its platform, a community of over 25K iOS and Android app developers, and thousands of app reviews.
To know more about this alternative app store click HERE
App Store Listing
Which App Store is Best Among All?
If you’re developing regional apps, country-specific app stores such as Airtel Sri Lanka, TIM Store (Italy), Turkcell T-Market (Turkey), MTN Play (South Africa), T-Store (South Korea), etc. go a long way harnessing organic user base.
It’s no surprise that Apple App Store and Google Play Store are the most popular in the world but developers and app owners can often benefit more (especially in the case of regional solution) by also considering alternate app stores. Exploring other app stores also gives you lucrative options for app promotion and building a wider audience.
Speaking of options, a great way to promote your app is to get a leading mobile app review platform to review your iOS or Android application. With app reviews and lucrative deals sprawled across the above mentioned alternate app store, your app is a sure hit.
What is the difference between the Apple App Store and Google Play Store?
App stores are built to fulfill the same purpose. However, the key difference between a Google Play Store and the Apple App Store is that for downloading Android smartphones users can install apps from Play Store. And on the other hand, for iPhones and other iOS-based devices, users can opt for the Apple App Store.
App Store Listing
Written By
App Store List Of Games
Vikram is an experienced wunderkind, who embraced technology at a very early age, and today he is at the helm of it. Mobile apps are something that excites him the most, and now he is up to give this vertical the best shot. He routinely catches up with the new apps and comes up with the top apps that can excite you to the core.